I'm loving Burns RV Park. Or I had way too much caffeine on today's road trip that things are firing on extra cylinders (two posts in one day). OK, both. Anyhoo, something caught my eye. When Reno-based Washoe Health System spent lord knows how much time, energy and money on re-branding itself a few years back, "Renown" rose to the top. I don't know who pitched it, but maybe it was somehow, somewhere etched in his memory. (Why "his"? Read on.) OK, national brand, but different industry. We can get around that legally and still leverage a national name. And an adjective in the dictionary. It's a win-win, right? Oh... My... I'm torn between two parting thoughts, so here's both: I can now see why "Renown" was the "#1" recommendation Perhaps the focus groups just didn't include enough men to answer that "What's the first thing that crosses your mind when I say..." question