The other side of name recognition

I'm loving Burns RV Park. Or I had way too much caffeine on today's road trip that things are firing on extra cylinders (two posts in one day). OK, both. Anyhoo, something caught my eye.

When Reno-based Washoe Health System spent lord knows how much time, energy and money on re-branding itself a few years back, "Renown" rose to the top. I don't know who pitched it, but maybe it was somehow, somewhere etched in his memory. (Why "his"? Read on.)

OK, national brand, but different industry. We can get around that legally and still leverage a national name. And an adjective in the dictionary. It's a win-win, right?

Oh...

My...

I'm torn between two parting thoughts, so here's both:

I can now see why "Renown" was the "#1" recommendation
Perhaps the focus groups just didn't include enough men to answer that "What's the first thing that crosses your mind when I say..." question

Comments

A Tribute
Da Hoov: 1993-2008

The day I got him, I was buying cat food for Pip, the (then) family cat, in the Burien (WA) days. In one of the pet store bins was a splitting image of the puppy version of the Thorndike-Barnhart Junior Dictionary entry illustration -- that I recalled from second grade -- for "Spaniel". I then remembered that I always wanted a Spaniel. He had no papers, but his markings were good enough to argue that he was far from the Heinz 57 variety (a point groomers over the years had galvanized). So I was curious as to the behind-the-scenes story. The shop owner said that little guy had been the pick of the litter to carry on the legacy for the previous owner, who initially chose to keep him along with the mother. But when the previous owner's new landlord allowed only one dog, s/he had to make a concession. The puppy drew the short straw. So with the benefit of a dog with no papers and good markings, and knowing what a pedigreed dog can fetch, I figured I wouldn't pay a cen

I left my inhibitions in San Francisco

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Good Mourning

In February 2014, legendary New York sportswriter Marty Noble wrote about the passing of legendary New York Mets announcer and Baseball Hall of Famer Ralph Kiner: "The radio and television programming was characterized by those speaking as 'a celebration,' and it was. I understand the concept; celebrate rather than mourn. But how difficult it was to see his passing as anything other than miserably sad...He had a good, long life. But I wanted it to be longer by 30 years, or at least by two months, so I could see him one more time and absorb one more anecdote..." And in February 2019, we can say the same for Flora DeBonis Pikul: sister, mother, godmother, grandmother, great-grandmother, aunt, great-aunt, great-great-aunt, cousin, friend and so on. Now Marty Noble was talking about a sports figure, a celebrity. And you could argue that Grandma was a celebrity. She had a star quality. She had her 15 minutes of fame: a grand-prize winner on the "Concentration"

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